Pricing

One concept in.
A whole set out.

Every playable concept arrives as a live parameter dashboard with three finished versions, ready to run. From there you tune the same parameters yourself and run self-serve exports up to your plan's monthly limit — no new brief, no waiting on a build queue.

Priced per plan · USD3 finished versions per conceptSelf-serve dashboard included
Subscriptions

Four plans. Per month.

Each plan includes a set number of active titles and a monthly concept allowance you allocate across them. Stay month-to-month for flexibility, or go annual and keep 15%.

Month-to-month
Save 15% annually
Essential
1 title · 5 concepts / mo
$3,000/ month
total
Cancel on 30 days' notice
$600 / concept
  • 5 playable concepts / mo
  • 3 finished versions per concept
  • 100 self-serve exports / month
  • Self-serve dashboard included
  • 1 revision round per concept
  • Account manager · email support
  • Monthly performance report
Premium
Up to 4 titles · 20 concepts / mo
$8,000/ month
total
Cancel on 30 days' notice
$400 / conceptLowest per concept
  • 20 playable concepts / mo
  • 3 finished versions per concept
  • 500 self-serve exports / month
  • Self-serve dashboard included
  • 2 revision rounds per concept
  • Account manager · email + Slack support
  • Monthly performance report
  • Quarterly strategy review
Enterprise
Custom titles · custom volume
Custom
Scoped to your portfolio
Volume pricingAgreed
  • Custom concept volume
  • 3 finished versions per concept
  • Custom self-serve export limits
  • Senior account lead
  • Dedicated Slack channel
  • Monthly strategy review
  • Onsite / video kick-off
No-commitment order

Want proof before a term? Order concepts as a one-time engagement — no renewal, no notice period. Each concept still ships with its three finished versions.

$2,000 · 2 concepts · one-time
$1,000 / concept · 1 title · 1 revision round per concept

Each plan includes the stated number of active titles. Concepts may be allocated across those titles. Annual plans are billed upfront as a firm 12-month term and convert to month-to-month at renewal. All prices in USD, exclusive of taxes.

How it works

One concept becomes a whole set.

A concept isn't a single file — it's a master build with adjustable parameters. Versions come from moving those parameters, never from rebuilding from scratch.

01

We build the concept

One creative direction and core playable mechanic, built once as a master build with a live parameter dashboard.

02

You get 3 finished versions

Every concept ships with three finished, launch-ready versions, generated from the dashboard parameters and exported for your networks.

03

Then export your own

Move the same parameters on the dashboard to produce additional versions yourself, up to your plan's monthly self-serve export limit.

ConceptA new creative direction or mechanic, built once as a master build with its own parameter dashboard.
Finished versionOne of the three launch-ready variations we produce and deliver with every concept.
Self-serve exportAn additional variation your team generates from that concept's dashboard parameters.

A new mechanic or master build counts as a new concept against your monthly allowance. Additional concepts beyond your allowance are quoted separately.

Add-ons

Scale up when a title takes off.

Bolt these onto any plan. Add-ons are billed alongside your subscription.

Extra self-serve exports

Custom / export

Self-serve exports beyond your plan's monthly limit. Priced per export on any plan.

Dashboard-only access

$500 / month

Run self-serve exports from existing concept dashboards without a subscription. Free for active subscribers.

Custom 3D playable

From $5,000 / unit

A fully custom 3D build for complex mechanics or licensed IP — beyond the standard dashboard. Two-week delivery.

Billing

Two ways to pay.

Month-to-month

  • Billed monthly in advance
  • Cancel any time on 30 days' written notice
  • Fees payable through the cancellation date
  • Switch tiers whenever your slate changes

Annual — save 15%

  • 15% below the month-to-month rate
  • Billed upfront in a single payment
  • Firm 12-month term
  • Converts to month-to-month at renewal

Scope your titles in 20 minutes.

Bring your slate and we'll map it to the right plan, concept allowance and self-serve export limit — live, on the call.

Per plan · USD · Annual billed upfront · Governed by the GenPlay MSA & Order Form.